Names for Google Updates
It was in September 2002 that the first ever change was made to the Google algorithm system. Google never released any details but they reorganized the way the search engine evaluates information. 2003 however was a busy year for updating as Google was regaining popularity and establishing itself.
The Boston Update in 2003 was where Google regularly started making algorithm changes on a monthly basis. It proved to be the turning point for Google indexing as well as for the creation of ‘Google Dance’.
The Cassandra update followed which removed or blocked access to sites which had hidden links or texts or other questionable practices. This improved the reliability of Google’s search results. For web owners with shared domains, this came as a spot of bad news.
As far as reporting backlinks was concerned, the Dominic update was instrumental and Google’s first ever attempt to improve counting. The Esmeralda update was not far. This marked the changes and updates becoming far more frequent than just happening monthly. Google would now change their algorithms hundreds of times a year in order to optimize performance.
The Everflux had started and Google was not letting any one feature stick as there was continuous reevaluation and improvement. After this the index was also updated almost everyday rather than just monthly. A supplemental index was created which meant that Google could now display many more documents and websites than ever before. The information could be sectioned off to create a wider user interface.
The Florida update which also followed the same year was another historic turning point which revolutionized the entire idea of search engine optimization and created new rules for keyword usage and spamming. This is where Google would start to work against websites which were spamming content.
The Florida update worked against spamming and stuffing of content into web pages and it heavily punished webmasters who were marketing poor content and using poor SEO tricks. The Austin update furthered this objective by penalizing sites with hidden content and links as well as meta-elements. Any website that was using deceiving tactic to attract web content was removed or blocked.
For expanding their index in 2004 they started the Brandy update which was well-received. Whether or not anchor texts were relevant was closely evaluated. Google could now analyze and identify link neighborhoods a lot better which greatly increased its effectiveness as a search engine.